"Letting Down Their Hair" for a Good Cause - People from around the Tri-State donated their hair to Locks of Love

FOR IMMEDIATE RELEASE
December 12, 2003

CINCINNATI, OH — On December 5 and 7, 2003, before The Children's Theatre's production of Rapunzel at the Taft Theatre, both children and adults let down their hair for a good cause. Thirty children and adults with long, flowing locks took part in a special collaboration with Rapunzel sponsor Aveda/Fredric's, and Locks of Love, a charity that provides hairpieces to financially disadvantaged children under the age of 18 with medical hair loss. The donations totaled more than 30 feet of hair! More than twice that of Rapunzel's in The Children's Theatre show!

Donors included:
• A four year-old little girl
• Three sisters, ages 13, 11 and 7
• Mothers and daughters
• A 35 year-old woman who donated her ponytail from when she was 9 years old
• The cousin of the actress playing Rapunzel
• Children who have donated multiple times
• Friends who wanted to get their hair cut and donate it together
• And more!

Donors hailed from around the Tri-State, including:
From Ohio: Cincinnati, Fairfield, Morrow, West Chester, Blanchester, and Greenhills
From Kentucky: Park Hills, Bellvue, Walton, Edgewood, Erlanger, Alexandria, Fort Wright and Covington.

Aveda/Fredric's Project Daymaker custom-designed mobile salon was stationed in front of the Taft Theatre. Everyone who donated 10" of hair received a complimentary cut by a professional stylist from Incognito Hair and Nail Salon, and tickets to The Children's Theatre's production of Rapunzel.

Rapunzel was made possible by the generous support of The Corbett Foundation, Aveda/Fredric's and the Fine Arts Fund. The Children's Theatre's 2003/2004 Season Sponsor is the Charles H. Dater Foundation. Media sponsors are Time Warner Cable, 12 WKRC-TV, The Cincinnati Enquirer and ExactTarget.

About Project Daymaker:
Project Daymaker, a custom designed mobile salon, travels throughout the country to help those less fortunate. The 34-foot Winnebago salon provides beauty care services and personal hygiene education to those in need. Project Daymaker was launched on the road in November, 1995 by Fredric's Corporation in Fairfield, OH. The distributor of Aveda Environmental Beauty Products first envisioned the idea of the mobile salon through its support of Sister Bonnie Steinlage of the Franciscan Sisters of the Poor. In 2003, Project Daymaker completed a cross-country tour making stops in New York City, Houston, Dallas, Phoenix, San Diego, Los Angeles, Portland, Seattle, and Chicago.

Frederic Holzberger, owner of Fredric's Corporation, came up with the idea to create a salon that would be mobile and could actually travel to the people who would benefit from its services. With the support of the Aveda salons within Fredric's distribution region, Holzberger made the Project Daymaker Winnebago salon a reality. The traveling salon includes three stylist stations, a shampoo bowl, a stress relieving station and a reception area. Since its inception to date, Project Daymaker has touched more than 4000 women, 1300 children and more than 1000 men. For more information, visit their website at www.projectdaymaker.org.

About Locks of Love:
Locks of Love is a not-for profit organization that provides hairpieces to financially disadvantaged children under the age of 18 with custom-fitted hair prosthetics. Donors provide the hair, volunteers staff the office, and the manufacturer hand-assembles each piece, which requires approximately four months to create.

The organization, which began in 1997, has helped more than 1000 children since its first year of operation. Children comprise over 80% of the donors, making this a charity where children have the opportunity to help other children. Locks of Love provides its recipients with a custom, vacuum-fitted hairpiece made entirely from donated human hair. The vacuum-fit is designed for children who have experienced a total loss of scalp hair and does not require the use of tape or glue. Most of the applicants suffer from an auto-immune condition called alopecia areata for which there is no know cause or cure. Others have suffered severe burns or endured radiation treatment to the brain stem, in addition to many other dermatological conditions that result in permanent hair loss.

Locks of Love Hair Donation Guidelines:

• Locks of Love accepts 10" minimum hair length (tip to tip), not wigs, falls, or synthetic hair.
• Hair must be bundled in a ponytail or braid.
• Hair needs to be clean, dry, placed in a plastic bag, then a padded envelope – which will be provided.
• Locks of Love needs hair from men and women, young and old, all colors, and all races.
• Hair may be colored or permed, but not chemically damaged (if you're not sure, ask your stylist).
• Hair cut years ago is usable as long as it has been stored in a ponytail.
• Hair that is short, gray, or unsuitable for children will be separated from the ponytails and sold at fair market value to offset the cost of manufacturing.
• You may pull curly hair straight to measure the minimum 10".
• Layered hair may be divided into more than one ponytail for donation.

Incognito Hair and Nail Salon will continue to provide complimentary haircuts to those who want to donate their own hair to Locks of Love. For more information or to make an appointment call 513-347-0070.

The Greenwood Sisters (left to right: Amanda, 7, Mary Kate, 11, and Emily, 13) of Edgewood, KY before they donated their hair to Locks of Love.		The Greenwood Sisters (left to right: Emily, 13, Amanda, 7, and Mary Kate, 11) of Edgewood, KY after their haircuts.
From Left to Right: Michelle Kissel of Cincinnati gets her hair measured by Kelly Collison of Aveda/Fredric's Corporation before Michelle donates it to Locks of Love in the Project Daymaker mobile salon.
Incognito Hair and Nail Salon Owner, Bev Westerfield gives a new look to a Locks of Love donor.		From Left to Right: Jennifer Myers as Rapunzel along with Gary Whitney of Aveda/Fredric's Corporation and Jack Louiso, Artistic Director of The Children's Theatre, backstage with some of the girls who donated their hair for Locks of Love before the production of "Rapunzel." More than 30 feet of hair was donated during the two-day hair drive.

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